Head of WTA Media Binns Joins Racecourse Media Group as Director

October 16, 2013

Racecourse Media Group Ltd (RMG), apoplectic  the umbrella organisation for the 33 Racecourses, which holds their interest in Racing UK, Turf TV and GBI Racing, has announced the appointment of Adam Binns as the new Director of Broadcast and Production.

Binns, currently Head of WTA Media at Perform, brings 17 years of experience from the media and communications sectors to the role. He starts at RMG on January 1, 2014.

After working in production and commercial roles at TWI (now IMG Media), Sky Sports and ITV Digital, Binns moved across to ITV in 2001, as Head of Business Affairs. In 2007, he joined Off The Fence, an independent TV distribution and production company, in the same role before becoming Commercial Director.

In 2010, he was appointed Director of Television and Radio for the Volvo Ocean Race, before taking up his current role at Perform in 2012 – adding the WTA to a range of previous project experience which includes Formula One, UEFA Champions League, Rugby World Cup and the Wimbledon Championships.

Binns commented on his new job for RMG: “RMG and its shareholders have developed a very successful media rights business focussed on the delivery of a high-quality racing product.

“There is a great broadcast and production team in place at RMG, backed by excellent technical resources. I am very excited about realising their full potential, growing revenues and engaging a wider audience on more platforms than ever before.”

Richard FitzGerald, CEO of RMG, said: “We were looking for candidates with a strong blend of production and commercial expertise and after an extensive external recruitment process we are delighted Adam is coming on board.

“Adam boasts a wealth of expertise in television and multi-media production, as well as extensive commercial negotiation and contracting experience. We welcome Adam and look forward to his contribution to the future success of RMG.”