Head of Marketing UK and Europe – West Bromwich Albion

March 10, 2017


Location: Birmingham, UK


Closing Date: April 4, 2017




West Bromwich Albion are looking for an ambitious and experienced marketing expert to help deliver their business objectives. The club is entering into a new digital era and the successful candidate will need to have a deep knowledge of this space as well as developing the clubs brand.

Key Responsibilities

  • Manage the marketing team providing  direction, support and development
  • Devise and execute a marketing strategy for UK & Europe to support the Club’s business and commercial objectives.
  • Lead on the taking football club into a new digital era by introducing a new web-site and align that with a social media strategy
  • Work along with the Chief Commercial Officer to build a strategy to grow digital revenues
  • Control the content and design of all digital and non-digital assets.
  • Work with the commercial, retail and ticketing departments to help promote their products and increase revenues.
  • Deliver continuous improvement in audience reach and distribution to support the Club’s objectives.
  • Manage image presentation throughout the Club to enhance and improve the image and public perception of the club.
  • Ensure club branding is consistent throughout the business.
  • Manage the marketing budget to meet financial and organisational objectives.
  • Promote the Clubs philosophy and vision throughout the organisation to ensure all staff are aware of the short and long term goals of the Club.
  • Plan, deliver and develop marketing strategies and campaigns and promotions to maximise brand exposure.


Skills & Experience Required


  • Marketing Degree or CIM
  • A strong understanding of digital platforms
  • Full Driving Licence
  • Management Experience
  • 3 years in a similar role
  • Flexibility to work weekends and evenings


  • Experience of working in a sporting environment


How to apply: http://www.sportsrecruitment.com/jobs/details/2528/head-of-marketing-uk-europe