Head of Marketing and Media, City Football Group
January 24, 2017
Location: Shanghai, China
Closing Date: Open until Filled
Overview:
Key Responsibilities
Develop Fan Growth & Engagement Strategy
- Develop a 3 year strategic plan to grow MCFC fan base in China.
- Identify key objective, drivers, and key success factors for fan base growth.
- Build a 12 month integrated marketing execution plan.
Understand the Market & Consumer Insights
- Obtain market and consumer insights thru market research and intelligence on China football market and fans trend, behaviour, and opportunities.
- Carry out regular tracking on key performance of MCFC / CFG brand in China.
Develop Media and Content Plan
- Understand the media landscape and various digital and social media platforms in China.
- Build a content driven media strategy to maximize MCFC awareness and engagement on relevant media platforms.
- Identify and propose media cooperation and partnership opportunities.
- Manage the implementation of media plan.
Supervise China Social Media Work Streams
- Work closely with the MCFC Chinese social media team to ensure quality and effectiveness of MCFC social media content works on Weibo and WeChat.
- Integrate social media content into overall China marketing concept, campaigns, and calendar to create deeper fan engagement.
- Monitor and improve Social Media KPIs.
Manage and Strengthen Media Relationship
- Develop and build strong network and relationship with top Chinese media (CCTV, Tencent, PPTV, Super Sports, etc.).
- Create and secure strategic media partnership programs with top Chinese media platforms, and manage the partnership implementation on operational basis.
Agency Management
- Manage agency briefing, planning, communication, and evaluation.
- Maintain strong agency network and relationship in the market.
Budget Management
- Develop annual marketing and operational budget.
- Assist CMO and MD to manage marketing spending and budget control and analysis.
Team Management and Development
- Supervise subordinates on daily basis, as a team leader.
- Provide coaching and mentoring to the team.
- Develop bench talent for CFG organization.
General responsibilities
- Compliance with Club policies.
- Compliance with the Club’s health and safety procedures.
- To undertake such other duties as may be reasonably expected.
- To maintain professional conduct at all times.
Skills & Experience Required
Essential:
- Minimum 8 years of full time experience in marketing, media, PR or other relevant areas.
- Proven record of managing a team of social media and content development.
- University Degree educated, in Marketing, Advertising, Media, PR or another relevant subject.
- End to end knowledge and experience of creating and managing B2B and B2C marketing campaign.
- Knowledge of China media landscape and relevant experience in working with key media.
- Experience in working to and managing a marketing budget.
- Proven marketing experience in a relevant role/industry.
- Creativity and confidence to pitch ideas and be proactive.
- MS Office – Powerpoint, Excel and Word.
- Strong English and Chinese grammatical, spelling, proofreading and writing abilities.
- An eye for great graphic design and branding.
- General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working etc.
- Well organised, analytical and a self-starter with good time management and strong attention to detail.
- The ability to adapt quickly to changing priorities, and manage several projects at one time.
- Creative problem-solver with an entrepreneurial spirit.
- Ability to work quickly and efficiently under pressure.
Desired:
- In-house experience of content development.
- Agency-side experience of marketing & PR.
- Experience of marketing events or hospitality.
- Proven record of experience in a particular field, profession or specialism.
- Experience in sports industry.
- Post Graduate with marketing & media qualifications.
How to apply: visit http://www.sportsrecruitment.com/jobs/details/2468/head-of-marketing-and-media-china