Head of Marketing and Communications – Durham County Cricket Club

January 10, 2017

Location: Durham, UK

Closing Date: January 24, 2017

Overview: Background

Responsible for the development and implementation of a Marketing and Communications Strategy for all aspects of the Club and Venue.

To plans and direct the work of the Marketing and Communications staff and is responsible for establishing overall objectives and priorities of the department. The role will interface with a number of key stakeholders, both internal and external, with the over-arching responsibility for delivery of a consistent tone, both from a brand and communications perspective.

Ensure the Marketing and Communications functions assist in driving revenues and profitability in line with key performance indicators.

Key Responsibilities

  • To create an overall Marketing Strategy and Implementation Plan and to ensure marketing campaigns for all business areas are delivered to meet agreed goals.
  • Build and develop branded marketing campaigns, mixing traditional and digital media, ensuring key messages are consistently delivered.  Key marketing campaign areas will include Club membership, ticketing and event sales (including concerts), promotion of hospitality, meetings & events and non-matchday events and promotion of the Club’s Charitable Foundation.
  • Ensure the development of advertising and promotional plans to promote all activities of the Club.
  • Work closely with the governing body of cricket, the England and Wales Cricket Board, and ensure local Club based strategies align with national initiatives and priorities.
  • Develop and implement communications and media strategies that successfully deliver information and key messages to the public.
  • Ensure all corporate design and visual identity is effectively managed including adherence by all to clear brand guidelines.
  • Ensure the organisation engages with all relevant audiences; ensuring all target audiences are communicated with regularly, positively and consistently, measuring impact and effectiveness.
  • Working with other members of the Senior Management Team to identify and drive business development opportunities and raise the profile of cricket in the community.
  • Responsible for editorial direction, design, production and distribution of all Club publications.
  • Coordinate media interest in the Club and ensure regular contact with target media and appropriate response to all media requests.
  • Develop a Social Media Strategy and increase following of all Club social media channels.
  • Management of all marketing and communications staff including developing sound working relationships with the team members to ensure all departmental objectives are delivered.
  • Directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues.
  • Analyse and respond to trends in the leisure sector, sports sector and cricket community to ensure strategies remain relevant and can adapt.
  • Develop and understand the use of CRM systems to support membership and cricket participants
  • Overall responsibility for budget performance within the department, including setting the budgets each year with the Finance team and monitoring performance against agreed budgets throughout the year
  • Make presentations to the Board on Marketing and Communication strategies and activities.


Skills & Experience Required


  • Has relevant previous experience of Marketing and Communications management, preferably in sport or leisure.
  • Individual must be able to think strategically and creatively, have excellent judgement and be able to work in a changing environment.
  • Experience of working with CRM based marketing systems and utilising these to drive decision making and revenue generation.
  • Solid understanding of social media platforms, latest strategies and techniques and how to commercialise these
  • Ability to work with a wide range of stakeholders and clearly communicate ideas, as well as the ability to negotiate and influence
  • A team leader, able to inspire and influence others, in addition to getting involved in the delivery of work and has the ability to manage their own time and the teams workloads to ensure successful project delivery.


How to apply: visit http://www.sportsrecruitment.com/jobs/details/2429/head-of-marketing-and-communications