Broadcasting rights

Astro Lands Malaysian Rights To Pacquiao Bout

By Shantanu Srivastav | July 13, 2018

Havas Sports & Entertainment has agreed a deal with Astro Malaysia to broadcast the World Boxing Association (WBA) Welterweight Championship in the country.

Billed as the ‘Fight of Champions,’ Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this weekend.

Havas Sports & Entertainment – a division of the broader global full-service agency Havas – was appointed as the international media rights and commercial partner by fight promoters MP Promotions and Events.

CK Lee, Astro’s Head of Sports Business, said: “Astro Arena has been the home of sports in Malaysia and we’re proud for this rare opportunity to showcase this once-in-a-lifetime event with boxing legend Manny Pacquiao across our sports platforms, including our sports digital brand Stadium Astro.”

“We’re pleased to partner Havas Sports & Entertainment and Manny Pacquiao’s consortium to make this event available to Malaysian fans.”

Broadcasting rights