Harvard International Named Official Secondary Shirt Sponsor of Leeds United

Leeds United FC have announce that leading consumer technology company Harvard International will be the club’s new Official Secondary Shirt Sponsor for the 2012/13 Season.

 

Harvard International is a leading developer and supplier of consumer electrical goods for the digital markets. Harvard International has operated for more than 40 years in the global consumer electronic products market and its focus is very much on digital vision products targeting specific market opportunities such as the UK’s popular, free-to-air TV services.

 

Under the new agreement the company’s iLuv brand will feature on the home kit while the VIEW21 logo will appear on the Away and Third Kits.

 

Leeds United Chief Executive Shaun Harvey said: “We are delighted that we have expanded our relationship with Harvard International and that they will be our secondary shirt sponsor for the forthcoming season. The new agreement is further testament to the strength of our commercial partnership programme and how we pro-actively manage our partnerships with our sponsors.

 

“Over the course of last season we developed an excellent working relationship with the executive team at Harvard and it’s great that we can now further leverage the partnership with the VIEW21 brand and bring a range of exciting technology products and benefits to the Leeds United fanbase.”

 

Mike Ashley, CEO of Harvard International added: “After a successful first year, we are excited to be strengthening our relationship with Leeds United Football Club by becoming the Secondary Shirt Sponsor.

 

“As one of the biggest clubs outside of the Premier League and one of the best supported in Britain, we are confident that our partnership will continue to raise awareness of the iLuv brand to all of its tech-savvy supporters. Through this partnership, we will also promote our new brand, View21.

 

“View21 will bring the next generation of online Smarter TV entertainment and enjoyment into viewers’ living rooms and we are sure that the high profile exposure resulting from our sponsorship will ensure it is an instant hit. We are delighted in becoming part of the rich history of Leeds United Football Club and are looking forward to a successful season for both Leeds United and Harvard in the year ahead.”

 

iLuv Creative Technology, headquartered in New York, is the premier provider of the most comprehensive accessories line for the Apple and Smartphone markets, delivering innovative designs, and award-winning products for today’s discerning consumers.