English Rugby Union club Harlequins have announced a significant new sponsorship deal with financial services company IG.
The IG logo will appear on the sleeve of the Harlequins playing shirt as well as across items of the matchday and non-matchday training kit. In addition, IG will benefit from stadium branding, matchday activation and player appearances.
The company will also be the principal sponsor of Harlequins’ festive fixture, the Big Game now in its sixth year, at Twickenham Stadium in December.
Harlequins Commercial Director James Kendall commented: “We are delighted to welcome IG to the Harlequins family, which already boasts major companies like DHL, LV= and the club’s main sponsor Etihad Airways.
“This is a landmark deal for Harlequins and demonstrates the club’s vision and ambition at an exciting time for rugby with the 2015 Rugby World Cup on the horizon as well as our 150thanniversary in 2016.” Kendall continued, “we have been thoroughly impressed with IG’s desire to be involved in rugby and to work with us in particular. We have already identified numerous beneficial opportunities to explore together and we are very much looking forward to a long and successful partnership.”
IG Chief Executive Tim Howkins added, “As the original financial spread betting provider – and now the UK’s No.1 provider of spread betting, CFDs and FX – we understand the drive and ambition that has kept this renowned rugby club competing at the top end of the sport for so long. That’s why we’re proud to sponsor Harlequins with their remarkable history as one of the oldest and foremost rugby clubs in the country.
“This partnership is an exciting opportunity for us, because we see in Harlequins many of the qualities and values that drive IG as a company, including leadership, innovation and performance at the highest level.”
IG is a world-leading provider of Contracts for Difference (CFDs), financial spread betting and foreign exchange.
