Harlequins Ink Three-Year Adidas Partnership

June 11, 2014

Harlequins have announced a three year partnership with German sports brand, adidas.

adidas will provide a new Home, Away and Training Kit for the 2014/15 Harlequins squad, as well as the club’s Big Game 7 shirt. All kits will add proven adidas technologies to augment the iconic playing shirts, including Formotionfor better fit and ClimaCool to aid with temperature regulation.

James Kendall, Harlequins Commercial Director commented: “We are really delighted to welcome adidas to the Harlequins family.

“adidas are a powerhouse in the world of sport and the partnership we have agreed highlights the ambition and potential of our club. We are truly aligned in our outlook and approach to Harlequins and rugby and I am excited for both our players and supporters that they will be wearing such an iconic jersey developed by such an iconic brand.

“adidas will bring creativity, choice and quality to our match day, training and replica kits which we have spent considerable time and effort working on. We have developed a range of clothing that will work for both players and supporters, which we can’t wait to launch next month.”

Nick Craggs, adidas Brand Director added: “We are excited to announce the new partnership with Harlequins – a rugby club steeped in tradition and outstanding achievement. We look forward to supporting Quins in the next chapter of their long and illustrious history.”