Harlequins sportsbiz

Harlequins Appoint Steve Morton As Chief Commercial Officer

By Taruka Srivastav | May 19, 2021

Harlequins has appointed Steve Morton in the role of Chief Commercial Officer

As part of the Club’s ambitious commercial plans, it has appointed Morton, a proven commercial leader in the sports and events space with extensive experience with Premier League football team Wolverhampton Wanderers, as the Club’s new Chief Commercial Officer.

Beginning his new role with the Club this week, Morton joins Harlequins having spent the last eight years with Wolverhampton Wanderers, most recently holding the position of the club’s Head of Commercial.

Welcoming Morton to the Club, Harlequins CEO Laurie Dalrymple said: “I’m delighted to be able to welcome Steve into the Quins fold. He has extensive experience and a proven track record within the sports and events commercial space and will bring huge value to our talented internal team at a crucial period of growth for us.

“Steve will be responsible for the management of all commercial activities at the Club, including overseeing our existing family of premium brands that have a longstanding relationship with Harlequins. Steve will also be responsible for driving incremental commercial value through new partnerships across all areas of the Club, both on and off the pitch.

“Following over a year of matches being played behind closed doors and the cessation of almost all income generating activities, the Club has faced huge financial challenges. As we can now see a path back to our business model returning to normality in the autumn, we are putting the building blocks in place to not only spring back from the challenges posed by COVID, but spring forward and take advantage of the new landscape. These are exciting times for the Club and Steve will play a critical role in our development.”

Commenting on his move to Harlequins, Morton said: “I’m thrilled to have joined Harlequins. This is a Club with a great history, an incredible global supporter base, and a fantastic brand – the most famous rugby club in the world.

“This is an extremely exciting time to join the Club as we look forward to the return of supporters this week for our Women’s Allianz Premier 15s semi-final, and then for our Men’s final matches of the season as they seek to seal our Semi Final berth in the Gallagher Premiership. There is a real buzz around the Club right now and I am looking forward to beginning my work with a fantastic team at The Stoop.”

Harlequins sportsbiz