Hardys extend role as Official Wine of England Cricket

October 5, 2016

Hardys Wine Company is to extend its sponsorship as the Official Wine of England Cricket until 2019, drugs The England and Wales Cricket Board announced.

Hardys, the UK’s largest wine brand, will continue to promote and sell their wines to fans at England’s home international fixtures as well as promoting their association with England Cricket through their advertising and marketing campaigns.

As the UK’s number one wine brand, Hardys is delighted to renew its partnership with England Cricket. The next three years is an exciting time to be involved in the sport, with England hosting South Africa and India, ahead of the Ashes in 2019,” said Rob Harrison, Accolade Wines General Manager (UK & Ireland). 

The wine giant is the second most powerful Australian wine brand in the world, selling to over 140 countries worldwide.

Over the past three years Hardys have built up strong relationships across cricket, drawing on their excellent knowledge of the game to create high quality and innovative promotional campaigns,” said Sanjay Patel, ECB Commercial Director.