Hansgrohe Extends Cycling Team Sponsorship
By Shantanu Srivastav | July 9, 2018
German UCI World Tour cycling team, Bora-Hansgrohe, has extended its title sponsorship with bathroom products manufacturer, Hansgrohe.
The new partnership will run until 2020.
The team’s other sponsor, Bora, recently renewed its deal until 2021.
Riders’ Peter Sagan and Rafal Majka are representing Bora-Hansgrohe in this year’s Tour de France, which got underway at the weekend.
Philippe Harinck, Sponsoring Project Manager of the Hansgrohe Group, said: “With our 2018 follow-up campaign “Your daily dose of energy” we are bound to continue the success story! Our sponsorship vision for the next season is modern, premium and proactive; we can’t wait to continue sharing our values and common goals”.
Willi Bruckbauer, Owner of Bora, added: “We wanted to provide a stable environment that allows the team to concentrate on sporting goals and successes. Hansgrohe is a perfect partner for us and numerous synergies result from our highly successful cycling sponsorship cooperation.”