Hampshire Cricket Signs New Balance As Official Kit Partner

March 18, 2021

Hampshire Cricket have announced a new long-term partnership with New Balance.

The agreement will see the global athletic footwear and apparel brand become Hampshire Cricket’s official kit partner, with New Balance supplying all of the Club’s playing and training kits across all youth, development and senior sides, including the men’s and women’s first team squads.

The partnership is New Balance’s first in county cricket and all teams featuring at The Ageas Bowl, including England, Southern Vipers and Southern Brave, now share a partnership with the global sports giant.

The partnership has been launched with the unveiling of Hampshire’s new training kit for the 2021 season. A new online store allowing fans to purchase replica training wear is also now live as part of the launch, whilst a new look on-site store will re-open at The Ageas Bowl this summer.

Hampshire’s playing kit designs for the 2021 season will be released shortly with supporters having the opportunity to purchase replica playing wear, as well as other items from new merchandise ranges in the coming weeks.

Giles White, Hampshire Director of Cricket, said: “New Balance have outstanding experience in producing world-class apparel and their long-standing support of the game is something that we are really excited about. We’re confident that our new kits will be loved by fans and players alike.”

Liam Burns, Head of Cricket for New Balance, said: “We are thrilled to become the Official Kit Partner of Hampshire Cricket. This new teamwear partnership marks our first in county cricket and is one we’re very excited about. We’re also looking forward to working with the Hampshire Cricket Foundation supporting its work in the community at grass roots level.”