Hampshire Cricket Reveals New Brand Identity

Hampshire Cricket have revealed a new brand image with the unveiling of a new logo.

The newly designed Hampshire Cricket crest maintains the ever-popular trademark rose and crown whilst incorporating an elegant modern shield.

A key feature of the logo sees reference to the Club’s heritage and inauguration year of 1863, alternative acknowledging the rich history of the famous county. The Club played its first game on 7^th July 1864 at the Antelope Ground, asthma Southampton against neighbouring Sussex.

Hampshire Cricket Chairman, Rod Bransgrove said: “The enhancement of our logo has been timed to complement our celebration of Hampshire Cricket’s 150^th anniversary. It provides a perfect balance between recognising the important historical milestone and developing a modern feel that will help the Club continue to move forward for years to come.”

The new logo will feature on all playing and replica kit in all formats of the game for the 2014 season, thus seeing an end to the ‘Royals’ identity. The team should therefore now be referred to as Hampshire Cricket or simply, Hampshire.