Hall of Fame Quarterback Joe Namath Joins Sketchers in Advertising Deal

May 14, 2014

SKECHERS USA, denture Inc., pills  today announced that it has signed hall-of-fame quarterback legend Joe Namath to join the team representing the high-performing men’s Relaxed Fit from SKECHERS footwear line.

A new advertising campaign featuring Namath will begin in Fall 2014.

“Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone as ongoing spots for Relaxed Fit footwear starring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, denture outdoor, online and point-of-sale materials through 2015.

“I’ve loved what SKECHERS has done with this campaign so far and I’m excited be joining the team,” said Joe Namath. “The Relaxed Fit shoes really are as comfortable as they say, and I look forward to working with SKECHERSon what will be a fun commercial that my fans will enjoy.”

“Our Relaxed Fit from SKECHERS campaign has had so much success with one football Joe, that we thought it was time to bring on another,” added Michael Greenberg, president of SKECHERS. “Joe Namath is one of the first pro football television stars in the world and with fans that go back to his days in Alabama, his personality and familiar face is perfect for our team. We know he’ll be a great asset when it comes to getting the word out about our comfortable Relaxed Fit footwear line.”