Haas F1 Confirms Partnership With Old World Industries

July 5, 2018

US Formula One motor-racing team Haas F1 has confirmed a sponsorship deal with Old World Industries, ahead of the British Grand Prix.

The agreement with the automotive products manufacturer will start this weekend at Silverstone and will run until the end of the current season.

Old World Industries’ brands include Peak Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment. Both products will have exposure on the nose of Haas’ cars.

“Peak and BlueDEF products can be found in more than 50 countries worldwide, and these same countries and regions are where Formula One competes,” commented Bryan Emrich, Chief Marketing Officer for Old World Industries.

“We’re an American, family-owned, independent business whose values and methodologies align very well with Gene Haas and his Formula One team. As we continue to expand our footprint globally, we’ve found a great partner in Haas F1 Team – an American organisation that has accomplished a lot in a very short period of time in one of the most competitive environments on the planet.”