Gymnast Jordyn Wieber Joins Wasserman Media Group Ahead of London 2012
By Community | July 23, 2012
American gymnast Jordyn Wieber has joined the Wasserman Media Group to help her in her pursuit of multiple Olympic medals at London 2012.
Wieber had chosen not to sign with an agency for most of the run-up to the Games. She leaned on her parents and USA Gymnastics for support in negotiating her current agreements with AT&T, medical Kellogg’s and Procter & Gamble. All three of those companies sponsor USA Gymnastics.
Dan Levy, Wasserman vice president of action sports and Olympics, will work on Wieber’s business opportunities. Tasha Schwikert, a former Olympic gymnast who won bronze in the 2000 Sydney Games, also will work with Wieber.
“We’d been recruiting her and the family for a while,” Levy said. “With it being an Olympic year, it was one of our priorities. What was attractive to her and them was that we’d never been in the space before. We’re a player in Olympic marketing but we’ve never had a gymnast before.”
The agency also will work with Wieber’s mother, Rita, who is being outfitted by White House Black Market in London and has a book coming out soon called “Gym Mom.”
Wasserman’s other top Olympians include swimmer Rebecca Soni and the Lopez family, which competes in taekwondo. The company recently reorganized its action sports and Olympic divisions to make them a single group with offices in Los Angeles, Carlsbad, Calif.; Raleigh, N.C.; New York; and London.