Grundig Expands Sponsorship Deal with FC Nuremburg
August 16, 2013
Grundig has expanded its existing partnership with FC Nuremburg, drugs becoming the Bundesliga club’s exclusive partner in a deal mediated by SPORT FIVE.
Along with the existing naming rights that the Franconian electronics firm currently holds at the team’s stadium, the agreement comprises of various television advertising and visibility opportunities in addition to a VIP box. Furthermore, new LED boards, innovated by Grundig, are set to be installed at the stadium before Nuremburg’s upcoming home match against Hertha BSC on 18 August.
“We are very proud that we were able to expand our partnership with FC Nuremburg. Our heart beats for the club, the city and the Franconian region. Our home, in sport and in business, is here,” said Murat Sahin, managing director of Grundig Intermedia GmbH in Nuremberg. “The new boards not only underline the modernity of the association, but also allow animated sequences, which in turn will increase the attractiveness for advertisers clearly.”
“Of course the fact that our longtime partner Grundig not only extended its sponsorship commitment but expanded it makes us very pleased. For us, this expansion is logical: FC Nuremberg is a famous ambassador and represents a long tradition to Grundig. It just fits,” explains Martin Bader, Head of Sports & Public Relations at FC Nuremberg of the closed deal.