GRILLiT Announces MMA Fighter Deal
August 14, 2013
GRILLiT has today announced its sponsorship of MMA fighter Michael Johnson, who will be appearing on UFC Fight Night 26 on August 17.
Johnson will wear the GRILLiT brand on his trunks, and the company’s logo will be displayed ringside.
GRILLiT’s Chief Operating Officer, Raymond Dias, said, “Upon being invited to dine at GRILLiT, Michael Johnson agreed to provide his endorsement to the Company. We see a natural connection between professional athletes’ need for a healthy and nutritious diet and the healthy aspects of GRILLiT’s menu. We have sponsored a group of these athletes that participate at MMA’s highest level because it provides us the opportunity to provide national media exposure on very cost effective terms.”