Greenlight Partners With Motorsport TV To Deliver Road Race Series

July 11, 2019

Isle of Man-based production company Greenlight Television has partnered with the global motorsport website Motorsport.tv for the debut season of the road race series King of the Roads which ranks the riders at the main race at each of the 10 road races being televised in 2019.

With initial sponsorship from tyre manufacturer Metzeler, the series takes place across a number of iconic races in Europe and Asia, on closed public roads offering unique road racing not normally seen by TV audiences.

Greenlight’s production crews have been filming the world’s fastest road races for over 25 years and continue innovate using new technology to bring the amazing racing closer than ever to TV audiences. The agreement with Motorsport.tv enables fans to watch even more of the great races than ever before, with two main races from each meeting available the same day and a 1-hour highlight show of the whole event shortly afterwards.

International distribution of the series is being managed by Greenlight International with current agreements including ITV4, Sky Networks NZ, CBS Sports and Fox Sports Australia.

Greenlight Director Rob Hurdman said: “We are thrilled to create a series with Motorsport TV that enables riders to compete for an overall prize fund, it also allows our international audience see and understand the progression the riders have made over the season”

Motorsport TV France CEO Olivier Dufour, a speaker at last week’s iSportconnect Paris Summit,  said “We identified in road racing a unique opportunity to bring to the eyes of the world, via Motorsport.tv, for the first time ever on any screen, the thrill and bravery of those open roads competitions. And when our project materialized to choosing both a commercial and production partner, the obvious choice has been Greenlight whose name and expertise are inseparable from live motor racing.”