Great Eastern Renew Title Sponsorship of Singapore’s S-League

January 12, 2012

Life-Insurance group Great Eastern have extend its co-title sponsorship of Singapore’s S-League for a further two years until 2013, valued at a total of $1 million.

With this renewal, the S- League will remain on the local football calendar, acting as a platform where both young and experienced football talents can showcase their skills.

With a new tournament format and 14 teams competing for top honours this season, the league aims to continue to provide Singaporeans with opportunities to enjoy the Beautiful Game.

Great Eastern’s general manager (Singapore), Dr Khoo Kah Siang: “We are happy to continue our partnership with the S-League, which we have been supporting since 2009.

“Football has always been one of the top sports in Singapore and our association with the league has helped to bring the Great Eastern brand closer to the community.”

One key initiative during Great Eastern’s new sponsorship term will be to work with the Football Association of Singapore on an outreach programme for schools.

The programme aims to use football to promote life skills – such as teamwork and perseverance – and character-building among the young, while at the same time championing a healthy lifestyle through sports.

This season will also see three Great Eastern ambassadors from the league – Lionel Lewis, Aleksandar Duric and Paul Cunningham.

The trio will help in promoting the importance of a healthy lifestyle to the community.

Great Eastern will also sponsor the Charity Shield friendly match on Feb 5, the traditional curtain-raiser to the S-League season.

Proceeds of and donations raised from the match will go towards the Great Eastern ChildrenCare programme, which will benefit the less-privileged children from MINDS Fernvale Gardens School.

Newly appointed S-League chief executive officer Lim Chin welcomed the sponsorship extension.

He said: “With the many initiatives intended to reach out to the community, I am sure this wonderful partnership between Great Eastern and the S-League will soar to greater heights.”