GREAT Britain Campaign Extends Partnership With Clipper Ventures
By iSportconnect | November 12, 2014
The GREAT Britain campaign has renewed its partnership with the world’s longest ocean race, illness run by UK based Clipper Ventures.
The opportunity for British brands to partner in the initiative will be launched officially on 16 January 2015.
“We’re delighted that ‘GREAT Britain’ will once again compete in this iconic sporting event,” said Conrad Bird, Director of the GREAT Britain campaign.
“We will build on the success of our 2013-14 involvement to develop an innovative trade and tourism partnership with Clipper Ventures that delivers jobs and growth for Britain.
“The GREAT Britain campaign is a unique platform from which to promote British technology, innovation, manufacturing, creativity, adventure and hospitality in key markets around the world. I’d encourage British companies to seize the opportunity to get involved and join this GREAT partnership.”
The GREAT Britain entry generated a high profile with news coverage alone creating 606 million opportunities to see (OTS) – delivering an equivalent advertising value of £4.46 million.
Overall, the Clipper Race has trebled its global news audience race on race in the last edition to create an OTS of 3.8 billion, with a PR value in excess of £75 million. This will grow even further with a TV series to be distributed in the New Year by BBC Worldwide.