Grace Research Becomes First Charity Shirt Sponsor of Coventry City

September 20, 2013

Coventry City FC have agreed a partnership with medical charity the Grace Research Fund to sponsor the English League One club’s shirts.

The new deal will see the fund’s logo feature on the Sky Blues’ shirts for the next three months. It is the first time Coventry has had a charity as its shirt sponsor.

The Grace Research Fund raises money and awareness for medical research into premature birth and neonatal care.

The research is conducted at University Hospital in Coventry, Warwick Hospital and Nuneaton’s George Eliot Hospital, as well as the two local universities.

The deal was organised through CBRE, the global property firm advising the Club on its proposed relocation. The Grace Fund is the nominated charity of the firm’s office in the Midlands.

Tynan Scope, corporate sales manager for Coventry City FC, said: “The Grace Research Fund is a local charity benefiting local people – specifically, premature babies and their parents. The charity has raised over £100,000 since it was established and we hope this will give it a further boost in profile for the great work it does.”

Dr Andy Coe, consultant paediatrician at University Hospital, said: “This is the first time we have had our name on a football kit and having the shirt sponsorship will help to raise our profile throughout the region and beyond. We are very grateful to all involved for this opportunity.”

CBRE has also agreed to sponsor the Club’s Youth Academy for 12 months.