Google Cloud Partners With NBA Warriors

Google Cloud has formed a partnership with the Golden State Warriors, winners of back-to-back NBA championships, and their new arena currently under construction  in San Francisco.

Google Cloud will be the Official Public Cloud Provider of the Warriors and a Founding Partner of Chase Center, the team’s 18,064-seat privately financed sports and entertainment arena in the Mission Bay area, slated to open in time for the start of the 2019-20 season.

“Google is one of the most innovative and iconic brands in the world,” said Warriors Owner and CEO Joe Lacob. “As the first professional sports team to partner with Google Cloud, we’re looking forward to combining our individual expertise into an overall unique and exciting fan experience for everyone attending events at Chase Center.”

The Warriors and Chase Center will collaborate with the Google Cloud team on a phased approach to create a seamless technology integration as well as ongoing exploration of opportunities to leverage technology for the team and Chase Center events and programming (the aim is to host almost 200 events per year).

The partnership will also focus on ways to use Google Cloud analytics and machine learning capabilities to enhance decision-making and provide coaches, staff and players with more data-driven touch points than ever before and provide faster analysis of high volumes of data for coaching staff and front office.

Google Cloud will also host the Warriors and Chase Center mobile applications, along with hosting all data warehouses for them.

“We’re excited to team up with the Warriors and help them leverage the power of cloud technology to take their player and fan experiences to the next level,” said Alison Wagonfeld, CMO, Google Cloud. “Our collaboration will allow them to use data analytics to enhance team and player performance, create more engaging fan experiences and deliver world-class media and entertainment.”

Google Cloud joins current Chase Center Founding Partners Accenture, HPE, Pepsi, RingCentral, United Airlines and naming rights partner Chase.

The partnership covers additional sales and marketing elements related to the Warriors including radio, social media, online and in-arena.