Goody’s Expands Dale Earnhardt Jr. Sponsorship
By Community | October 27, 2014
Greek fast food chain Goody’s has expanded its partnership with NASCAR’s Dale Earnhardt Jr.
Beginning in 2015, and extending through 2017, Earnhardt will drive the No. 88 Goody’s car in one race each year in the NASCAR XFINITY Series. This marks the first time Earnhardt —who has been a spokesperson for Goody’s for the past two years—will drive a Goody’s-sponsored car.
Goody’s announced the new partnership and unveiled the No. 88 Goody’s car at the Goody’s® Headache Relief Shot® 500 at Martinsville Speedway. During pre-race ceremonies, Earnhardt also premiered a new video and launched the #Fastest88 Trivia Contest. Beginning Oct. 26, 2014, racing fans will have 88 days to enter the contest for a chance to win one of two grand prizes or one of 11 additional prizes.
“Working with the Goody’s team has been a great experience for me, and I am excited to be expanding our partnership,” Earnhardt said. “Goody’s is a special brand with many fans that are devoted to its fast pain relief. I am looking forward to meeting some of those fans through the #Fastest88 contest.”
“It has been a pleasure having Dale Jr. as a partner on the Goody’s team,” said Joseph Juliano, brand director for Goody’s. “His success on the track and his commitment to his fans is an inspiration to all of us. With the new #Fastest88 Trivia Contest, we’re happy to be bringing fans onto the Goody’s team as well, and giving them a chance to meet their favorite driver.”
Goody’s Powder, part of the Prestige Brands portfolio, became the first non-automotive sponsor in NASCAR in 1977 when it signed the legendary Richard Petty as a spokesperson. Petty’s partnership with Goody’s thus started one of the longest-running relationships in sports promotion, which continues. Earnhardt is a third-generation NASCAR driver and two-time Daytona 500 winner. He has won the National Motorsports Press Association Most Popular Driver Award for 12 years in a row.