Goodyear Make their Sponsorship Debut in Soccer with Juventus Signature

Serie A powerhouses Juventus have signed a sponsorship deal with Goodyear, medicine the prestigious world leader in the production of pneumatics.

The announcement sees Juventus confirm their first ever deal with a company from the pneumatics sector, while Goodyear make their debut in the world of soccer.

Juventus President Andrea Agnelli, said: “This new partnership develops a research strategy of high-profile commercial agreements. We’re extremely satisfied at the choice that Goodyear have made, returning after years in the sporting world and first time in football to identify Juventus as a trustworthy, valuable single partner. Juventus are certain of the strategic importance of the link which begins with this signature. This will undoubtedly develop in a worthwhile way throughout the course of the football season,  and with reciprocal satisfaction.”

President and Managing Director of Goodyear Dunlop Tires Italia, Luca Crepaccoli, added: “Another important step in our communication strategy and will contribute to giving the company further coverage and prestige. Sponsoring such a top-quality football team allows us to strengthen the interaction with all drivers, also offering new entertainment opportunities to our clients. Thanks to this partnership, we’ll further bolster  the already close link with the Fiat Group, of which Goodyear is already the supplier of pneumatics that comply with carbon savings and different car models, including the new Fiat 500 and Lancia New Ypsilon.”