Goodyear Extend Title Sponsorship Deal for Cotton Bowl January 15, 2016 Tyre manufacturer Goodyear has extended its sponsorshp of the American College Football bowl game, sale the Cotton Bowl. The showpiece game will tcontinue to be known as the Goodyear Cotton Bowl Classic in a new multi-year deal. More info HERE. More for you ISSA and ANOC join forces to bring Islamic Solidarity Games to global… General Motors join FIA Formula One World Championship in 2026 New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner Carling named as Official Beer of the SPFL ATX Open signs Tixr as ticketing partner DAZN announced as broadcasting partner of Bundesliga and Bundesliga 2 in Canada Scottish FA and Scottish Gas announce five-year agreement Envision Racing announce new partnership with Cartoon Network EMEA Post-Event Report: GenZ Masterclass+