Goodyear Becomes Official Tire of U.S. Ski & Snowboard Association

The U.S. Ski and Snowboard Association (USSA) has selected Goodyear as the official tire of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing.

As part of the deal, Team athletes will be able to travel to their training destinations on top performing tires, such as the Goodyear Ultra Grip winter tires and Goodyear Assurance tires.

“Like Goodyear, members of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing are ‘More Driven,’ continuously striving to be the best in their sport, making this relationship a natural fit for the Goodyear brand and its superior performing tires,” said Gary Melliere, General Manager of Sponsorships at Goodyear North America. “We’re looking forward to helping these athletes get to the slopes of America on Goodyear tires as they train to be the Best in the World.”

“Winter driving and overcoming tough conditions is something our Teams face every season, and performance is a must for athletic success,” said USSA Chief Marketing Officer Michael Jaquet. “Goodyear’s commitment to our programs and athletes is a huge step for us and will provide an opportunity to showcase its products through our USSA events and athletes.”