CRM Goodform Rugby Six Nations

Goodform continues to drive engagement for NatWest 6 Nations

February 8, 2018

Sports-focused data and insight agency Goodform has been retained to deliver a CRM programme for the 2018 NatWest 6 Nations, and the Women’s Six Nations, which both got off to thrilling starts at the weekend.

Goodform has been official CRM agency since 2012, playing a key role in increasing fan engagement, driving traffic to the official website, encouraging mobile App downloads, and participation in the Fantasy Game.

All campaigns are driven by in-depth data insights and key learnings from engagement across previous campaigns, which has also seen impressive results for key partners
throughout the last six years.

Michael Jones, Goodform’s Managing Director, said: “The NatWest 6 Nations is internationally renowned as Rugby’s Greatest Championship and continues to go from strength to strength both on and off the field.

“Goodform is proud to have played a key role in driving data growth and increased fan engagement over the course of the last six years, and we are focused on ensuring that we build on these successes in 2018 and beyond.”

The NatWest 6 Nations is part of Goodform’s impressive client list which includes EFL, British Athletics, Silverstone, Premiership Rugby, and British Cycling. The agency’s core services focus on the use of data and insight to drive tangible growth – whether in revenue, participation or membership – or all three at the same time.

The range of Goodform services can be viewed here.

CRM Goodform Rugby Six Nations