Golf’s Australian Open Adds Supersport to Broadcast Roster
September 7, 2011
Pan-African sports network Supersport are a new addition to the broadcast roster of the Australian Open.
Under the agreement with event promoter World Sport Group, SuperSport, the leading pay television platform in the sub-Saharan African region, has acquired the rights to broadcast up to twenty hours of the event on all platforms including television, internet and mobile across 48 territories.
Sang Y Chun, Chairman and Commissioner of OneAsia, said: “The time is right for OneAsia to bring its exciting brand of Asia-Pacific golf to Sub-Saharan Africa. SuperSport International’s impressive distribution will connect two of the world’s emerging golf markets. The addition of SuperSport International to the OneAsia family of international television partners further strengthens Asia-Pacific’s best distributed brand of golf.”
Brandon Foot, Head of Acquisitions at SuperSport International, added: “SuperSport is thrilled to be broadcasting the Australian Open as it showcases a top-quality field at a world-class venue. Australia has some of the top young golfers in the world, and they are sure to challenge the big names already confirmed for the event. This is the perfect addition to our already excellent November golf offering for our viewers across the whole of Africa, ensuring they won’t miss a moment of the top golf from all corners of the globe.”
The $1.5 million Australian Open which is co-sanctioned by OneAsia and the PGA Tour of Australasia will be held at The Lakes Golf Club in Sydney from November 10th to November 13th. Australian Geoff Ogilvy will return this year to defend his title and will be joined by a host of stars including Tiger Woods, Dustin Johnson, Adam Scott, Fred Couples, Greg Norman and Jason Day.
The event will be broadcast in Australia on Channel Ten’s One HD free-to-air sports channel, across Asia on ESPN Star Sports, in the United States and Canada on One World Sports and in Europe on Bloomberg Television. It will also be broadcast in Korea on SBS and in Japan on Jupiter Golf Channel. World Sport Group, Asia’s leading sports marketing, media and event management company manages the television distribution for the event.