Golf’s Asian Tour Establish New Partnership with Cityneon
September 19, 2011
stomach helvetica, case sans-serif;”>The Asian Tour have secured a new Tour partner following an agreement with Cityneon, order a leading provider for event services in Asia & Middle East, to become its Official Event Overlay Partner.
Under this partnership, Cityneon will provide temporary event infrastructure such as marquees and tents, printing services and carpentry works for selected events on the Asian Tour.
Through this new partnership, Cityneon will also enjoy multiple opportunities to leverage its brand across the Asian Tour’s media platforms which includes the official website, www.asiantour.com and its global Television platform, which reaches out to over 200 countries and 850 million households.
Established in 1956, Cityneon transforms environments such as exhibition halls, theme parks, galleries, museums, sporting venues and other indoor and outdoor locations into rich and immersive experiences for its clients and their target audience. Cityneon’s interest in sports stems from its expertise in the provision of event infrastructure for numerous international sporting events in the region.
Ko Chee Wah, Group Managing Director, Cityneon said “We are delighted to have formalized our association with the Asian Tour. This partnership is an ideal and prestigious platform to reach out to those who share Cityneon’s passion for golf and sporting events. We are excited about being part of the Asian Tour, which deepens our involvement in sporting events in Asia and beyond.”
Kyi Hla Han, Asian Tour’s Executive Chairman, said: “Cityneon has a proven track record in supplying superb event infrastructure to large scale outdoor events and we are pleased to welcome the Cityneon on board as the Official Event Overlay partner. This is a strong endorsement for the Asian Tour as we continue to build a solid commercial platform for the Tour.”
Cityneon is the third multi-national corporation to take up Tour Partnership status with the Asian Tour this year, following Swiss watchmaker Rolex (Official Timekeeper) and Starwood Hotels and Resorts (Official Hotels and Resorts).
Other Tour partners of the Asian Tour include J.Lindeberg (Official Apparel Partner), Inetol Headwear (Official Headwear Supplier), Royal Selangor (Official Trophy Supplier), Singha Beer (Official Beer), BlackBerry (Official Mobile) and Srixon (Official Ball).