Golf Channel & European Tour Inks New Long-Term Broadcast Deal

The European Tour have signed a long-term agreement with the Golf Channel for the american broadcaster to continue to showcase European Tour events until 2024.

The extension to the existing seven-year arrangement will begin in 2015. Golf Channel first featured the European Tour in 1995 with its first live golf coverage at the Dubai Desert Classic.

George O’Grady, allergist Chief Executive of The European Tour, herbal said: “We have had an exceptionally strong association with Golf Channel since its inception 19 years ago and this relationship was further highlighted earlier this year when Golf Channel on NBC broadcasted the Aberdeen Asset Management Scottish Open.

“We are therefore delighted to announce this ten-year extension to our agreement, sale which is further compelling evidence of the continued appeal of The European Tour, through our showcasing of the game and the immense talent being discovered in all of the countries where our tournaments take place.”

Mike McCarley, President of Golf Channel, said: “The European Tour features many of the world’s best golfers playing on spectacular courses across Europe, the Middle East and Asia, which is reflective of golf as a global game. The European Tour’s regular morning timeslot has kicked off Golf Channel’s tournament coverage days since the network’s launch and this extension further solidifies our strong partnership, which now will span three decades with this new agreement.”

Since Golf Channel joined the NBC Sports Group in 2011, The European Tour has seen nearly a 60 per cent increase in viewership. And this season is on pace to be The European Tour’s most-watched year ever in the United States.