Golden State Warriors Agrees Exclusive Retail Partnership With Fanatics
By Taruka Srivastav | July 23, 2019
The Golden State Warriors and Fanatics have agreed a long-term, omnichannel retail partnership.
Fanatics will become the exclusive operator of all Warriors Shop locations throughout the Bay Area, including the new, multi-level 10,000 sq. ft. flagship location at Thrive City and stores inside of the new state-of-the-art Chase Center.
Fanatics Chief Executive Officer Doug Mack said: “Given our large employee presence in the Bay Area it is a very special place for our company, which makes us all proud to be a part of the Warriors’ ambitious vision for Chase Center and Thrive City, and we look forward to innovating together to bring this next generation fan experience to life.”
Warriors President and Chief Operating Officer Rick Welts said: “Warriors fans around the world display their affinity for the Dubs by proudly wearing their team merchandise. This partnership with Fanatics will provide fans with an enhanced, seamless, omnichannel shopping experience including the new, world-class Warriors Shop at Thrive City, just outside the main entrance to Chase Center.”