Glory Kickboxing announces partnership with OTT platform Xumo
By Shantanu Srivastav | March 7, 2018
Glory has announced a partnership with Xumo, the premier LIVE and video-on-demand (VOD) over-the-top (OTT) service.
Through the partnership, Glory will provide hundreds of hours of kickboxing content – including archived fight cards, pre and post-fight interviews, shoulder programming and more – to bolster Xumo’s expansive sports and entertainment lineup.
The newly developed Glory channel is now the exclusive home for kickboxing on XUMO, also representing the platform’s first combat sports partner.
“We are excited to partner with Xumo as part of a continued effort to expand our digital footprint and bring the most exciting combat sport to new audiences,” said Nadim Tannous, Vice President of Digital, Glory.
“From the carefully curated channel lineup and cutting-edge integrations with brand partners like LG [Electronics], it’s clear that our vision for what entertainment can be aligns perfectly with theirs.”
“The Glory channel addition represents Xumo’s commitment to provide viewers with more choice and the opportunity to consume more on-demand sports,” said Stefan Van Engen, Senior Vice President, Content Programming and Acquisitions at Xumo. “We’re thrilled to feature Glory in an OTT environment and believe the collaboration will reach both combat sports enthusiasts and new audiences.”