GLORY Announce Extended TV Deals in Americas & Europe

Kickboxing promotion GLORY Sports International (GSI) have renewed a number TV broadcast deals in the Americas and Europe.

In 2014 alone, GLORY will produce well over 100 hours of programming including GLORY Live, GLORY Super Fight Series,GLORY Rewind, Countdown to GLORY and a GLORY magazine show currently in development.

The deal with Eurosport grants availability in 300 million European TV households. Deals in The Americas include renewals for Esporte Interativo in Brazil, Sky Mexico in Mexico and Central America, Suriname (Telesur) and DirecTV in South America.

As a barometer of the sport’s steadily increasing popularity, GLORY 13 Tokyo, broadcast from Japan on December 21^st, 2013 internationally and on Spike TV, pulled in nearly 1 million US viewers at its peak, the strongest audience numbers to date for the new league in the US as part of a 3-year multi-fight deal announced in June of last year.

“We are thrilled with the momentum that international rights renewals has brought to our young company,” said Andrew Whitaker, CEO, GLORY Sports International. “Additionally, the deals in the Americas and Europe reflect the overwhelming receptivity to our programming worldwide. We are certain that GLORY branded kickboxing will continue to deliver the anticipated advertising, subscription and viewership results our partners rightly demand.”

GLORY 14 Zagreb, taking place on March 8^th, 2014 in Croatia, will feature well-known MMA and kickboxing fighter Mirko “Cro Cop” Filipovic in a highly-anticipated international event.