FIFA Announce Two New Commercial Deals

FIFA have made two major commercial announcements with Wise Up, cheap a leading English language school for adults which is present in over 70 cities in Brazil and all over the world, became the fourth National Supporter of the 2014 FIFA World Cup and Globo Marcas being appointed as FIFA’s master licensee.

Through the sponsorship agreement, Wise Up will receive extensive marketing rights in Brazil for the FIFA Confederations Cup 2013 and the flagship 2014 FIFA World Cup.

“Never before has a company from the educational sector supported the greatest event in the world, and never before have the eyes of the world looked to our country like now. We acknowledge both of these responsibilities with Wise Up’s support for the 2014 FIFA World Cup: we want to show that education is deeply necessary to develop a country, and that Brazil can be an example of tolerance and hospitality to all the people who will come here to celebrate their passion for football,” said Flávio Augusto da Silva, President-Director of Wise Up, the official language school of the 2014 FIFA World Cup™. 

The Wise Up deal is not the only major announcement from FIFA’s Marketing Division, with separate news revealing that Globo Marcas has been appointed as FIFA’s master licensee for both events, with the agreement running up to the end of 2014. With extensive experience in the licensing business, Globo Marcas has launched more than 3,500 products from 150 different brands since the company was founded in 2000.

José Luiz Bartolo, Director of Licensing at Globo Marcas, said: “Globo Marcas is very proud to be the chosen partner of FIFA in this once-in-a-lifetime event for Brazil. With our experience and knowledge of the Brazilian market, together with the quality integration with FIFA and TV Globo, we are sure to score many goals together in this important initiative.”

The newly appointed master licensee will have exclusive rights for the territory of Brazil, including the supply and distribution of official licensed products, the operation of official retail corners, and e-commerce retail operations. Globo Marcas will also take on the sale of official licensed products within the stadiums. To find out more about the licensing programme for the 2014 FIFA World Cup™, please visit FIFA.com.

“We’re delighted to be able to announce two very important agreements,” said Thierry Weil, FIFA Marketing Director. “Wise Up’s dedication towards improving the foreign language skills of Brazilians is commendable, and is aligned with FIFA’s vision to touch the world and leave behind an education legacy for the host country. We’re also convinced that by working together with a company as strong as Globo Marcas in the licensing field, we will be able to provide fans with access to a top-quality range of merchandise which will add to their experience of the event.”