Global Sporting Moments Showcased on #SAC2016 Video Wall in new ‘Virtual’ Sports Demo Zone Powered by Penceo

By iSportconnect | March 22, 2016

The Sports Demo Zone, order sponsored by Silver Partner Penceo, cough | is going ‘virtual’ for the first time at SportAccord Convention 2016. The Video Wall will showcase sport and events from International Federations using the latest technology and production techniques.

Speaking about the Video Wall, online Philippe Gueisbuhler who is responsible for this year’s Sports Demo Zone said, “In past years, the Sports Demo Zone has been limited to a few organisations as some sports do not lend themselves to physical demonstrations. The Video Wall provides a great opportunity for all the International Federations who wish to take part, to use brilliant imagery, to capture the imagination of the delegates and representatives from the City of Lausanne and the Canton of Vaud.”

Beamed from the heart of the Exhibition zone, International Federations will gain plenty of airtime, as each video will be broadcast repeatedly throughout the Convention, attracting thousands of eyeballs daily.

Sports Demo Zone sponsor and Silver Partner, Pascal Willoughby Petit, Founder and Managing Director of Penceo said, “We are a proud sponsor of the Sports Demo Zone as we believe that video is a powerful and exciting way of showcasing your sport through storytelling. I encourage any International Federation that does not yet have a video ready for the Sports Demo Zone, to contact us for support. Pascal continued:

“For those organisations who would like to see what can be done and are looking to produce a video for future events, visit the Sports Demo Zone and then come and talk to our team at Stand 39. See you at SportAccord Convention 2016!”

International Federations who would like to take part in the Virtual Sports Demo Zone should contact for details on submitting a video.

Held in a different city every year, the annual SportAccord Convention is a unique opportunity for key decision-makers from sport and industry to meet, network, and strategically shape global, regional and national agendas. An exclusive 6-day event with 2000 delegates expected to attend, the Convention is host to annual general meetings of governing bodies, and once again, will welcome a delegation from the International Olympic Committee.

For information on the 4-day Conference Programme, or to get involved at the 2016 SportAccord Convention, including how to attend, exhibit or sponsor, visit