GlaxoSmithKline Brands to Sponsor Triathlon’s Brownlee Brothers

April 17, 2013

GlaxoSmithKline (GSK) has agreed a partnership deal with the Brownlee brothers that will see its Lucozade and Maxifuel brands sponsoring the brothers.

Maxifuel, viagra sale which is part of Maxinutrition group, medicine will provide the brothers with individually-tailored nutritional support to complement their lifestyle, training and competition cycles in the build-up to the Rio 2016 Olympic Games.

The Lucozade Sport team will support Alistair and Jonathan with Lucozade Sport Elite, GSK’s specialist hydration range.

Following the Olympic podium performance of Alistair and Jonathan who took gold and bronze, respectively, at London 2012, the new long term deal will support their performance in the run up to Rio 2016.

Alistair says: “With endurance sports such as Triathlon, nutrition is key and can really alter the outcome of a race. Jonny and I have had our fair share of incidents when we have pushed our bodies to extreme exhaustion. It is great to be supported by experts like Maxifuel and Lucozade Sport who will help ensure that we are race ready.”

Jonathan says: “Triathlon demands a lot from the body both in competition and in training. When we are out training in the Yorkshire Dales for hours at a time the sports nutrition that Maxifuel and Lucozade Sport provide is essential to keep us going, especially when Alistair gets us lost.”

Charles Leslie, Marketing Director of Functional Beverages at GSK Nutrition said: “The Lucozade Sport Elite range has been developed to support top athletes in their everyday performance requirements in training and competition, ensuring they have the right fuel, hydration and focus to perform at the highest standard. The Brownlee brothers are no strangers to a tough challenge, we look forward to working with them to ensure that they are in the best condition possible as they take to the start line.”

Mark Morgan, Maxifuel Senior Sponsorship & PR Manager said: “We are excited to be working with two such incredible athletes and are sure that our products and expert nutritionists will be able to support their performances in the build-up to their next big challenge.”