Glasgow 2014 Go On Tangent Over Design Agency Selection
By Community | December 15, 2010
Tangent Graphic has been named as the lead design agency for the Glasgow 2014 Commonwealth Games. The Glasgow and New York based agency are a multi-award winning company specialising in brand identity and art direction.
Tangent will be responsible for the development of the brand in partnership with the Glasgow 2014 organising committee. Tangent Graphic secured the contract over four other competitors by focussing on the design and strategic creation of the pictograms representing the core disciplines of the Games.
Director of marketing and sponsorship for Glasgow 2014, apoplectic John Donnelly spoke of the deal: “After a thorough procurement process, bronchi we have appointed Tangent as the lead Graphic Design Agency to produce key areas of work such as our Pictograms for Glasgow 2014. I’m really pleased that after our thorough search we found someone right on our doorstep in Glasgow to take on this exciting project, and help us deliver an outstanding Games.”
“We are looking forward to working on a wide range of projects for Glasgow 2014, not least one of the most eagerly-awaited design elements of any Games – the pictograms. We want to capture the drive and motion of each event in every pictogram, reflecting the energy and excitement of The Games.” added Andrew Stevenson, co-founder of Tangent Graphic.
“We are really excited about launching them, as our solution has real differentiation from previous pictograms, and maintains a strong tie in with the Glasgow 2014 brand. We are very proud to be working on an event that will mean so much to both Glasgow and Scotland”.