Gillette Sponsors FIFA 20 Global Series

Gillette today announced its EA SPORTS FIFA 20 Global Series sponsorship. This Gillette sponsorship will drive engagement and connect the brand with younger audiences through football and esports.

Gillette will activate the EA SPORTS FIFA 20 Global Series sponsorship through Twitch and YouTube “Precision Play of the Day, Presented by Gillette” embedded broadcast segments, on-stream commercials, live on-air promotions, and unique branded content later this season.

Brent Koning, FIFA Competitive Gaming Commissioner for EA, said: “Gillette is a brand synonymous with its connection to the biggest sports in the world. EA SPORTS FIFA 20 Global Series sponsorships such as Gillette exemplify the worldwide power of this esport.”

Gary Coombe, CEO of Global Grooming at Gillette added: “The EA SPORTS FIFA 20 Global Series is an incredibly powerful esports platform, and to add it to Gillette’s long history in football, sports and esports is a true honour.

“We look forward to getting this season underway and working together with a world class video game publisher in EA SPORTS to connect with their fans and a whole new generation of Gillette consumers.”