Gillette Secure Title Sponsorship of Brazil World Tour

August 24, 2011

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Safety razor manufacturer Gillette have attained the naming rights for the Brazil World Tour up and until the 2014 FIFA World Cup.

Brazil has already qualified for the 2014 tournament through hosting the event, and as such the five-time World Cup winners will sharpen their skills by competing in friendly matches around the globe. In addition to the title sponsorship, the deal grants Gillette panel advertising rights, as well as comprehensive corporate hospitality opportunities. The agreement has been brokered by leading sports agency Kentaro.


Philip Grothe, Kentaro CEO, said: “We are proud to have brought together two of the world´s most famous brands. The Gillette Brazil World Tour offers unprecedented exposure and excitement with the Seleção engaged in numerous glamorous friendly matches in the run-up to the 2014 FIFA World Cup. We are looking forward to a great co-operation.”

The next stop on the Gillette Brazil World Tour is Craven Cottage, the home of Barclays Premier League club Fulham, where Brazil takes on Ghana on September 5.