Gila River Casinos Set to Acquire Naming Rights to Arizona Coyotes’ Glendale Arena

Arizona based Gila River Casinos have agreed to terms on a nine-year partnership agreement that includes the naming rights for Arizona Coyotes’ Glendale Arena.

The agreement is pending approval from Glendale City Council on September 9. If approved, the new name of the venue will be Gila River Arena.

“On behalf of the entire Arizona Coyotes organization and IceArizona, we are thrilled to partner with Gila River Casinos and the Gila River Indian Community,” said Arizona Coyotes Co-Owner, President and CEO Anthony LeBlanc.

“Like the Coyotes, the Gila River Indian Community prides themselves on their commitment to business excellence and to their community. Pending Glendale City Council approval, we are looking forward to having Gila River’s prestigious and reputable name associated with our great hockey team and our state-of-the-art arena. This will be a great fit for both the Coyotes and Gila River Casinos.” 

“As a long term partner of the Arizona Coyotes, Gila River Casinos and the Gila River Indian Community are delighted to partner with the Arizona Coyotes as a naming partner. On behalf of Gila River Casinos, I would like to thank the Arizona Coyotes and Rosette Law for working so diligently to complete the naming rights agreement. We extend our sincerest gratitude to both organizations for their continued support and partnership,” said Deborah Griffin, President of the Board of Directors for Gila Casinos.

“Gila River Casinos places a great deal of importance on being a good partner in the communities we work and live in, and this partnership provides the perfect opportunity to support long term economic growth and development to the city of Glendale and the state of Arizona.”

Under the terms of the agreement, Gila River Casinos will receive the naming rights and associated premier signage on the facility.  In a separate transaction, the Coyotes and Gila River will enhance their long time sponsorship relationship with a variety of additional advertising, marketing and merchandising opportunities at the arena. 

Owned by the City of Glendale, the soon to be Gila River Arena is home to the National Hockey League’s Arizona Coyotes and a multitude of entertainment events annually. 

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