Gfinity announce broadcast deal with BT Sport
August 2, 2017
Gfinity has announced a broadcast deal with BT Sport in addition to their ground-breaking partnership with the BBC.
The new partnership will help to bring esports, which is already watched by millions online, to an additional audience via a traditional television sports broadcast.
Gfinity’s Elite Series will be featured on BT Sport’s broadcast platforms and marks the first time British esports has enjoyed a dedicated esports arena, The Gfinity Esports Arena.
The Elite Series tournament showcases competitive gameplay from eight well-known franchises made up of today’s best professional players alongside newly drafted superstars of tomorrow.
— Gfinity (@Gfinity) August 1, 2017
Neville Upton, CEO, Gfinity plc said: “We are very pleased to launch this partnership and deliver the Elite Series to our fans on TV, through BT Sport.
“BT Sport has shown a commitment to be at the forefront of sports broadcasting and this is an amazing opportunity to bring esports to a new audience in the UK, showcasing the incredible engagement and passion of the gamers and fans. We look forward to working with BT Sport to grow esports in the UK through engaging and innovative new content.”
Andy Haworth, BT’s managing director of content and strategy, added: “This fantastic tie-up with Gfinity marks our latest move to support and engage with the passionate and extensive gaming community here in the UK.
“The popularity of competitive gaming is growing rapidly and we are excited to announce that the inaugural season of the Elite Series will be broadcast on BT Sport.”