German Team Fortuna Dusseldorf Signs Betting Partner

German 2. Bundesliga club Fortuna Dusseldorf has acquired sports betting provider myBet.de, stomach part of the Kiel-based JAXX Group as its new exclusive premium partner

The multi-year contract was signed with Infront Sports & Media, marketing partner of the club, and begins with the continuation of the 2. Bundesliga championship 2012.

myBet.de has been active in the market since 2003 and is one of the leading sports betting companies in Europe today with just over one million internet customers and more than 500 betting shops. In the German market, myBet.de is keen to establish a comprehensive presence in sport. Around the team of Fortuna Düsseldorf – which a week ago won the 2012 Stadtwerke Düsseldorf Winter Cup and also beat off
competition from current German Champion Borussia Dortmund – myBet.de
has found a promising advertising platform.

Mathias Dahms, Spokesman of the Board at JAXX SE, said: “FortunaDüsseldorf is a strong and competitive team – an ambitious club that has a fantastic fan base and suitably ‘good fortune’ as part of its name. It is our ambition to be alongside the team when they get promoted to permanently play in the 1. Bundesliga!”

As a premium partner, myBet.de will benefit from attractive advertising space in camera view – including rotating boards and cam carpets. Furthermore, the company will receive additional promotional opportunities as well as an extensive ticket and hospitality contingent at home matches.

Peter Frymuth, CEO of Fortuna Düsseldorf, commented: “Through the agreement with myBet.de, Infront has won one of the leading companies in the field of sports betting as a partner for our team, one that will stay committed to the club beyond the current season. The significantly increased popularity of our team has contributed to this achievement, allowing us to announce a new premium partner in our sponsorship landscape already at this point in time.”

Ralf Koslowski, Managing Director of Infront Germany, added: “The popularity of the team and the high attention it attracts will help to further increase brand awareness of myBet.de. The fact that the company is getting involved directly on a premium partnerlevel illustrates its strong identification with Fortuna Düsseldorf and will strengthen the link between the brand and the team for the long term.”