German Super Cup Could Move to China

By Community | August 6, 2012

The German football Super Cup, the annual match between league champion and cup winner, could be played in China as early as 2013.

This year’s Super Cup between Bundesliga champion and German Cup winner Borussia Dortmund and cup runner-up Bayern Munich on August 12 will be broadcast in more than 180 countries.

The increasing interest in the competition has led the German Football League (DFL) to consider moving the annual game to China.

DFL board members and President Reinhard Raubal will discuss the possible move during their next meeting in early September.

League Chair, Heribert Bruchhagen said: “It is difficult to estimate the financial gain of such a move. The DFL has been able to increase the Bundesliga’s foreign marketing revenue to a respectable €72M (us $89.1M). It would be a mistake to compare the Bundesliga with the Premier League in this regard.”

The EPL earns €300M (us $371.3M) from international media rights deals, that is €228M (us $282.2M) more than the Bundesliga. {jcomments on}