German Ski Association Extends Infront Media Partnership

By Community | May 12, 2014

Sports media agency Infront Sports & Media and the German Ski Association (DSV) have extended their partnership until the 2020/21 season.

The collaboration includes the international media rights of all FIS World Cup events taking place in Germany.

Under the agreement, discount approximately 25 annual FIS World Cup events held in Germany will be included across the disciplines of Alpine Skiing, Ski Jumping, Cross-Country, Nordic Combined, Freestyle Skiing and Snowboard; including the most popular German Ski Jumping events of the Vierschanzentournee and the FIS Alpine Downhill Skiing event in Garmisch-Partenkirchen. The DSV will continue to market the media rights for the German market independently.

“We have been working for seven years very successfully and reliably with Infront”, said DSV President Dr. Franz Steinle. “Due to Infront’s broad international network and long-term experience in the winter sports market, we have not only increased the value of our World Cup events, but also developed emerging FIS disciplines such as Ski Cross. At the same time, Infront’s comprehensive marketing strategy has guaranteed us great exposure, reaching audiences of up to 200 million for our FIS World Cup events. We are therefore particularly pleased to extend this valuable partnership ahead of time through till 2021 and to continuing this successful journey together.”

Bruno Marty, Executive Director Winter Sports at Infront, added: “With their long tradition, the FIS World Cup events of the German Ski Association are some of the most prestigious races of the season for many athletes and fans and are an essential element of our high-quality FIS World Cup portfolio. We thank the DSV for the continued confidence and encouragement for our collective marketing approach, which guarantees a sustainable and long-term media presence.”