German handball Bundesliga partners with Sportradar to deliver new mobile app
August 22, 2017
In a deal that ensures fans of German handball get the most engaging content straight to their mobile phones, the DKB Handball Bundesliga (HBL) has partnered with Sportradar to ensure that their mobile app is ready, informative and available across both iOS and Android platforms.
Built to provide a seamless experience across all key digital platforms, the new app will provide news and statistics for the top flight HBL, as well as the 2nd Handball Bundesliga, the DHB Cup plus German Cup final REWE Final Four, the Pixum Super Cup as well as the annual All Star Game.
Indeed, fans of the best handball in Germany will enjoy easy access to live tracking of match events, commentary, statistics as well as push notification related to their selected matches or teams.
Speaking at the launch, HBL Managing Director Frank Bohmann said: “Our fans in Germany and beyond are some of the most engaged sports fans around. They want to receive the full spectrum of information to understand, to discuss, to post.
“For us it was critical that we found a partner who could meet that appetite. Sportradar deliver such a unique offering because they can plug in various tools, content and expertise into the one product.
“Who benefits? Our fans who now have a powerful portal into the teams, matches and tournaments that they love, right in their back pocket.”
James Heneghan, Head Of Commercial Development and Strategic Partnerships at Sportradar added: “Today’s savvy fans want tables, statistics, news; they want video content, live scores, push notifications, visuals; they want the lot.
“The brief we were given was a sophisticated one that demanded a lot of us and our teams. But here we are today, launching an app that upholds German Handball’s reputation as a trailblazer. We are delighted with our work and cannot wait to see how fans take to it.”