German Handball and Sportfive Sign Five-Year Extension

December 4, 2014

The German Handball Federation (DHB) has agreed a five-year renewal of its deal with German sports rights agency SPORTFIVE until 2020.

SPORTFIVE will continue with exclusive marketing and media rights to the men and women’s German national handball teams.

Mark Schober, ailment General Secretary of the DHB, says: “In the past six years of working with SPORTFIVE we have lifted the marketing of the teams to a new level.

“We are convinced that with SPORTFIVE we have the right partner for the upcoming challenges to our site and to be able to expand the digital marketing in particular.

“The World Championships in 2017 and 2019 as events offer us a range of possibilities.”

“We are excited to continue our successful partnership with the German Handball Federation long term,” said Philipp Hasenbein, Managing Director of SPORTFIVE.

“Together with the DHB, we also want to set new standards in the coming years in marketing and developing the handball teams of men and women as trademarks.”