Georgina Lewis Named FA Head of Marketing

The Football Association (FA) has appointed Georgina Lewis as Head of Marketing.

Lewis will assume the role on February 27, with FA consultant Ed Coan currently filling the role on an interim basis. Lewis will report directly to FA Commercial and Marketing Director Mark Bullingham.

Lewis was formerly employed by Microsoft as Head of Digital, having previously been Marketing Manager and Head of Social Media within the company.

“I am thrilled to be joining The FA,” said Lewis. “The FA is an incredible brand that has meaning far beyond football in society. There has never been a better time to step into this role, with marketing possibilities and technological innovation giving us the opportunity to deliver an experience for and with our audiences they have never had before. I can’t wait to get started.”

Bullingham, added: “We’re delighted Georgina is joining us. Her blend of brand and digital experience, coupled with her fantastic energy, will add huge value to the team.”