Genius Sports And PointsBet Expand Partnership With Official Data, NFL And Fan Engagement Agreement
By Community | October 6, 2021
Genius Sports Limited, today announced a new supplier agreement with PointsBet Holdings Limited, a top-tier global online gaming operator, to provide its full range of official sportsbook data, content, and fan engagement solutions including for NFL, NASCAR and EPL. This new agreement builds on PointsBet and Genius Sports’ existing content and streaming partnership.
Genius Sports provides sportsbooks with end-to-end value, harnessing official data to power the full user lifecycle from player acquisition to pre-match and in-game betting through to long-term customer retention. The Company will deliver pre-game and in-play content as well as fan engagement solutions across top tier U.S. and international sports properties, including the NFL, NCAA, NASCAR, the English Premier League, Argentine, Colombian, and Mexican soccer.
In August 2021, PointsBet was selected as one of the NFL’s Approved Sportsbook Operators. Genius Sports will now provide PointsBet access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed.
PointsBet, one of the fastest growing online gaming operators in the country, is a cutting-edge bookmaker originally founded in the mature sports wagering market of Australia. Currently operational in seven U.S. jurisdictions (CO, IL, IN, IA, MI, NJ, WV), the company prides itself on offering unmatched speed and ease of use across every customer touchpoint as well as the deepest slate of pre-game and in-play betting options in the world, thanks to owning and controlling its technology end to end.
While most operators outsource core functions to third parties, PointsBet is an anomaly in the sports betting space in truly owning their roadmap, avoiding any third-party technical or risk management dependencies – a point of difference that allows enhanced creativity to benefit consumer fan engagement. This includes bet types that cannot be found anywhere else, to a world-class suite of exclusive product features like “PointsBetting” and the Name-A-Bet platform, to deep Spanish language functionality, and much more.
“PointsBet is committed to providing the fastest and most comprehensive in-play betting experience, and we look forward to enhancing those capabilities by expanding our partnership with Genius Sports,” said Johnny Aitken, CEO of PointsBet USA.
“This partnership demonstrates the inherent value of official data and its ability to revolutionize the sports betting experience around the world,” said Mark Locke, CEO of Genius Sports. “We are thrilled to expand our long-standing relationship as we continue to keep PointsBet powered with the fastest, most accurate sports data available.”