Generate steps into bat for Friends Life

Friends Life today announces a new partnership with leading sponsorship agency Generate Sponsorship ahead of this year’s Friends Life t20 competition.

With the domestic Twenty20 cricket competition, dosage sale set to begin on 1 June, Friends Life has enlisted the services of Generate to help raise its profile as the leading sponsor of the tournament.

The competition will run throughout June and July with a total of 97 matches being played including the season highlights of the quarter, semi-final and final fixtures set for 25 August in Cardiff.

Peter Foster, Director Corporate Affairs and Brand, Friends Life said:

“I am delighted to have the team at Generate working with us.  I have long admired their work and their reputation within the field of sports sponsorship speaks for itself. I am confident they will do a terrific job in helping promote Friends Life’s association with cricket.”

Andy Muggleton, Managing Partner, Generate Sponsorship added:

“We are very pleased to be working with Friends Life to activate its sponsorship of Twenty20 cricket.  It’s a very exciting time for the brand and there is a great team in place committed to delivering business benefits through sponsorship.  We have a real passion for the sport and look forward to developing a long-term partnership with Friends Life.”